Built for car dealers, groups and brands

Sell more cars online, from one dealership to a whole brand.

Vyro builds the website, the selling tools and the market strategy for Australia’s car dealers, on the same platform that launches car brands and runs dealer groups and marketplaces. It works with the DMS you already run.

Run a dealership? See your new website.

We build it with AI from the site you have now. You preview it privately, with a strategy report, before you decide.

Dealer groupOne platform across every brand and rooftopSee howOEM, importer or marketplaceBrand-controlled retail, live on a fixed timelineSee how

The platform behind Polestar, Lynk & Co and Giltrap Group

PolestarGeelyCupraŠkodaFarizonLynk & Co

For dealers

Everything your dealership needs online

A website that sells, the tools that turn visitors into enquiries, and a clear view of your local market.

Your new website

Built with AI from the website you have now, with your stock, pages and redirects moved across for you. Preview it privately before you decide.

See your new website

Free selling tools

AI chat trained on your live stock, drive-away pricing for every state and a finance calculator. Free, with no end date. Fair-use caps apply.

Start free

Your strategy report

Who you compete with, what local buyers search for, how your dealership shows up on Google and where the market is heading. It comes with your preview.

How your new website gets built

  1. 1Type your websiteEnter your dealership's name or current website address.
  2. 2We build it with AIVyro builds a complete new site from the one you have, plus your strategy report.
  3. 3Preview, then go liveLook over your new site privately. It goes live only when you say so.
See your new websiteStart free

For groups and brands

The same platform runs dealer groups, brand launches and marketplaces

Configurators, finance, checkout, CRM and AI chat, connected to the systems you already run. Switch on one part at a time.

Dealer groups

Run every franchise and rooftop from one platform. Follow each customer across brands, and add a new brand without a new stack.

For dealer groups

OEMs and importers

Brand-controlled online retail with pricing set centrally. Launch a brand with configurator, finance and checkout live on one platform.

For OEMs and importers

Marketplaces

Run a car marketplace on live stock, with configuration, finance and checkout built in.

For marketplaces
  • DMS-agnostic and integration-first
  • No rip-and-replace
  • Data residency in Australia, Germany or the US
  • SOC 2 compliant & GDPR aligned
  • 99.99% uptime
“The Vyro platform helps us provide our customers with a premium buying experience, whether they start their journey online or visit one of our Polestar Spaces. The impact on our business has been outstanding — our team and customers love using it, and we've seen significant improvement in our customer engagement and conversions. Vyro is a trusted partner helping us shape the future car-buying experience.”
Bruce FowlerBrand Manager, Polestar New Zealand
Book a demo

Platform

Switch on what you need

Buy the part you need and add the rest later. Each part works on its own or together.

Questions about Vyro

What is Vyro?

Vyro is an Australian automotive commerce platform made by Vyro Pty Ltd. It builds websites for car dealers with AI, gives dealers free AI chat, drive-away pricing and a finance calculator, and runs online retail (configurators, finance and checkout) for dealer groups, OEMs, importers and marketplaces. It is automotive software, not the consumer AI photo app of the same name.

Who is Vyro for?

Franchised new-car dealers in Australia are Vyro's main focus. The same platform serves dealer groups, OEMs, importers, distributors and car marketplaces. Polestar, Lynk & Co and Giltrap Group run on Vyro.

Does Vyro replace my DMS?

No. Vyro is integration-first. It works with the dealer management system you already run and adds online retail, AI chat, leads and reporting on top, so there is no rip-and-replace.

How does Vyro build a new dealer website?

Type your dealership's name or current website address. Vyro builds a complete new site from it with AI, moving your stock, pages and redirects across, and prepares a strategy report on your competitors, what local buyers search for, your Google footprint and market trends. You preview the site privately before you decide.

Are Vyro's dealer tools free?

Yes. AI chat, drive-away pricing and the finance calculator are free for dealers with no end date, within fair-use caps. Dealer websites are paid plans, and you can preview yours before you decide.

Can dealer groups, OEMs and importers use Vyro?

Yes. Dealer groups run every brand and rooftop on one platform. OEMs and importers use Vyro for brand-controlled online retail and new brand launches, and Vyro supports 30 car brands across 16 countries. Marketplaces run on live stock with finance and checkout built in.

Ready to sell more cars online?

Dealers can see their new website before they decide. Groups and brands can book a walkthrough with our team.

See your new websiteBook a demo